🎄 While Santa’s Relaxing, Your Business Should Be Strategising: Get Holiday-Ready Now

Santa might still be soaking up the sun, but for your business, the countdown to the busiest time of the year has already begun. The festive season brings a golden opportunity: booming sales, increased demand, and the perfect moment to launch new products. But to truly capitalise on this period, your strategy needs to be sharp—starting with your holiday packaging.

Let’s break it down.

Start with Sales Insights: What Works, What Doesn’t?

Before the leaves start falling, dive into your sales data. Review the past five years to identify which products shine during the holidays—and which ones don’t.
Take candles, for example. They consistently see a spike in autumn and winter. Use tools like Shopify or Google Analytics to uncover trends and build a data-driven marketing and packaging plan.

Tip: Use a checklist or template to track key metrics and avoid missing critical insights.

Rethink Your Discount Strategy

Holiday shoppers are already in buying mode, so deep discounts aren’t always necessary. However, keep an eye on your competitors—if they drop prices, you may need to adjust to stay competitive.

Consider offering discounts on slower-moving items. It’s a low-risk way to clear inventory and introduce customers to lesser-known products.

Packaging That Sells: Make It Count

During the holidays, packaging becomes a powerful sales tool. Whether it’s a festive tin or a custom-printed box, your packaging can elevate your product and influence buying decisions.

Metal tins for candles add a premium touch and stand out on shelves. Prefer a sustainable angle? Cardboard tubes offer an eco-friendly alternative that aligns with conscious consumer values. The right packaging not only protects—it promotes.

Design with Purpose (and Subtlety)

Once your packaging format is set, it’s time to design. But be careful: overly festive designs can alienate certain audiences. Aim for seasonal flair that still reflects your brand identity. Subtle, elegant touches often resonate best.

Visual Content: Capture the Holiday Mood

With your packaging and design ready, schedule a professional photoshoot. High-quality images and videos are essential for your holiday marketing—whether on Instagram, TikTok, or LinkedIn.

Great visuals help tell your brand story and build anticipation for your seasonal offerings.

Warehouse Readiness: Avoid the Holiday Bottleneck

The biggest holiday hiccups often happen behind the scenes—in the warehouse. If your current setup can’t handle increased volume, now’s the time to act.

Ensure your team is prepared, your layout is optimised, and consider temporary storage solutions if needed. A smooth fulfilment process is key to customer satisfaction.

Holiday Packaging Prep Checklist

Here’s your quick-start guide to seasonal success:

✅ Identify top-performing holiday products
✅ Review pricing and consider strategic discounts
✅ Audit inventory and reorder where needed
✅ Assess warehouse capacity and staffing
✅ Choose festive packaging and custom labels
✅ Finalise holiday marketing assets
✅ Align your sales team with the seasonal strategy

Final Thoughts

Holiday success doesn’t happen by accident—it’s the result of early, intentional planning. As summer winds down, it’s time to gear up.

🎁 Need help choosing the perfect holiday packaging? Whether you’re looking for candle tins, cosmetic containers, or food-safe pouches, our team is here to help you stand out this season.