More than 80% of customers will check the reviews before they commit to purchasing a product online. Whether they explore Google, social media, or personal referrals, it’s vital that they discover a positive perception of your business. That’s why it’s important to explore some of the issues that can damage consumer opinion.
Similar to deliveries, customers can have big problems with your company if the packaging you choose doesn’t measure up to their expectations. Here are a few common grievances you should address.
One of the best ways to make your product stand out is to customise the packaging. You can do this with prints, labels, and various other design features. However, if you choose to explore this possibility it’s important to make sure that the images or messages match the product inside. For instance, if you use an image of the item on the outside of the packaging, then it needs to match what’s contained inside.
A big grievance for customers is items being delivered damaged. This will often occur because the packaging used isn’t suitable for keeping items safe. In some cases, this means that you haven’t used enough material. In other cases, it could be an issue with your delivery company but this will still reflect back on your brand. That’s why metal packaging like tinplate is a popular choice. It combines the strength of steel with the beauty of tin.
Difficult To Open
Accessibility is another key factor that should always be on your mind when choosing or designing packaging for a new product. If your packaging is difficult to open, then it is going to leave customers frustrated and annoyed. This is true even if the product you are selling is absolutely fantastic. There are lots of ways to ensure that your packaging is easy to open. For instance, if you are using stand up pouches, you should make sure that they are designed with a tear opening.
Dull Or Plain
You could also find that your packaging is too dull or plain. This is particularly important for items where the aesthetic is part of the appeal. For instance, you could be selling candles. Candles are commonly purchased as gifts during the festive season. In this instance, customers will often expect the packaging to be beautiful. Candle tin packaging is a great way to achieve this impact and ensure that your product creates the right impression.
Don’t forget, a large percentage of your customer base will share images of packaging that they love. So, it’s in your best interest to be creative and imaginative with your design choices.
Customers do care more about the environment these days. Millennials in particular view protecting the planet as a top priority. This means that they don’t want to buy products that waste materials or use massive amounts of paper and cardboard. Instead, you should make sure your packaging matches the sizes of the item you’re selling or delivering.
As you can see, your packaging choices can have a huge impact on customer perception. At Tinware Direct, we specialise in stocking and creating packaging all consumers will adore. Get in touch with our team today to learn how we can help you achieve your marketing goals.