Cosmetics are an important part of most people's lives. What would you do if your favourite cosmetic came in plastic packaging? And how would you react if your favourite product came in reusable packaging? Would this make you want to repurchase? This is something businesses have had to rethink over the past few years.
So what is eco-friendly packaging?
Eco-friendly packaging is packaging that, over time, reduces its environmental footprint. This can happen in several ways such as Ingredients, production process and reusability.
Many of us were brought up on ‘reduce, reuse, recycle’. Today it’s essential that a business reflects these values. For the environment and to increase brand loyalty for eco-conscious customers.
Is metal packaging sustainable?
Metal is light, durable, great for recycling and safe to use. Aluminium is a winner for cosmetics packaging and unlike many other materials, metal can be recycled forever without degrading or requiring the addition or new raw material in the recycling process. Aluminium also has a lower melting point than glass, making it less energy-intensive to recycle.
How to switch?
Once you decide to make the switch to eco-friendly packaging, there are plenty of things to consider!
Changing to a more eco-friendly cosmetic packaging doesn’t have to involve a massive rebrand of the company, it is just a simple adjustment in the material used. As long as the user experience is the same, the switch can be so tiny. Launching a new eco-friendly packaging might be a great time to encourage consumers to interact with your cosmetic products through marketing tactics such as samples.
Things as a business you should consider:
- Effectiveness - Making sure the packaging is suitable for your product.
- Test the product - Order a sample, here at Tinware Direct we offer samples to our customers.
- Consistency - Keep customers by maintaining ease of use and effectiveness.
These tips should help guide you through the difficult decision of changing over to eco-friendly packaging.
The most important factor is to make sure you find the right product, we have amazing samples that can be delivered to your address fastly, which will put your mind at ease.How can we help?
Here at Tinware Direct, we are experienced in ready to fill metal boxes, cardboard tubes, bespoke tins and tubes. We can help you find the perfect packaging for your business, taking on ANY project. No project is too small or too big for us.
For more information or help in choosing the right packaging for your cosmetic products, please contact us.