One of your primary goals when running a business should be to make your service as user-friendly as possible. If you are looking at how to do this with your product packaging, you might want to explore flexible packaging. Flexible packaging fits any product and will often be letter-box friendly. This means that you don’t have to worry about a customer missing a delivery or needing to pick your product up off their door-step.
A popular choice of flexible packaging is stand up pouches. As the name suggests, these pouches are freestanding which provides a unique and effective marketing opportunity. They are also suitable for holding heavy weights, fully customisable and even economic.
The Origins Of Stand Up Pouches
Stand Up Pouches were originally designed by Louis Doyen back in 1962. Doyen was keen to invent a lighter alternative to glass jars for products that needed to be preserved during transportation. While modern stand up pouches are similar to the original design, there have been several significant changes over the years.
The Evolution Of Stand Up Pouches
Here’s how stand up pouches or doypacks have evolved to meet the needs of a modern consumer base.
It’s more important than ever that any packaging created for products is sustainable and easy to dispose of without harming the planet. The good news on this front is that stand up pouches are available in materials that are completely biodegradable and industrial compostable. This means that they will break down completely and could even benefit the surrounding soil.
Bendable But Not breakable
We mentioned that one of the main selling points of flexible packaging is that it’s bendable and will fit any product. While this is true, it’s also worth noting that these pouches are tear resistant. They will keep products safe during transportation and it’s another reason why they are great for such a wide range of items.
Over the years, these pouches have been designed with exciting new features. This includes heat sealable closures as well as ziplock seals. The ziplock can also be made from biodegradable bioplastics so you don’t have to panic about bits and pieces being left behind. You can even get pouches with windows that are made from the same material. This makes the doypacks highly presentable without relinquishing any of their green-friendly benefits.
While they were originally designed for perishable items, the pouches are now used for a long list of products and items. For instance, they can be used to package clothing, supplement powders, sweets, and much more. It’s just a matter of finding the perfect style of stand up pouch for the item that you’re selling.
We hope this article has helped you learn everything you need to know about stand up pouch packaging. If you think this is the right choice for your product, we have a selection of pouches for you to explore.