Choosing Sustainable Packaging: A Key Step Towards Saving the Planet

Estimated reading time: 3 min
Sustainability: protecting the environment

It’s no exaggeration: the right packaging decisions can significantly impact our environment. Whether you’re a small business owner or part of an SME, your choices matter. While switching to LED lights might not directly save the polar ice cap, the world of packaging presents a unique opportunity.

In 2023, the European Union generated a staggering 84.3 trillion tonnes of packaging waste—just the tip of the iceberg. So, how can you minimize the carbon impact of your packaging? Consider the following key factors:

Weight Reduction: The Power of Lightweighting

Lightweighting involves reducing the weight of materials or products while maintaining their functionality. By embracing lightweight packaging, you can achieve several benefits:

  • Enhanced Sustainability: Lighter packaging materials contribute to a greener planet.
  • Cost Savings: Reduced weight translates to lower transportation costs.
  • Streamlined Logistics: Easier handling and distribution.

Material Switch: From Heavy Glass to Lighter Alternatives

Let’s focus on glass packaging—a popular choice for candles due to its elegance and visual appeal. However, glass is notoriously heavy and fragile. Imagine a load of glass-packaged products weighing a whopping 40,000 lbs!

Consider an alternative: tin candle containers with lids. These containers are significantly lighter, making them an excellent choice for sustainable product design. Not only do they reduce your carbon footprint, but they also enhance your brand’s commitment to environmental responsibility.

Understanding the Full Lifecycle of Packaging

When it comes to packaging, its impact extends far beyond the initial unboxing. Manufacturers must shift their perspective—viewing the opening of a package as merely the beginning, not the end. By choosing the right materials and designs, packaging can find renewed purpose, preventing it from becoming waste and clogging landfills.

Metal Tin Packaging: A Shining Example

Consider metal tin packaging. Customers use it to safeguard precious items, keepsakes, and even for refills. Its attractiveness, durability, and practicality make it a prime candidate for reuse. Additionally, cardboard tubes and other packaging options can serve multiple roles, from plant pots to penholders.

Consumer Behaviour: Reuse vs. Immediate Disposal

A recent survey by We-Pack reveals an encouraging trend: 50% of consumers actively reuse packaging, demonstrating a growing awareness of sustainability. Only 5% immediately discard it. This shift in behaviour underscores the importance of designing packaging that encourages reuse.

Thoughtful Disposal

While most packaging materials eventually become waste, business owners should consider their impact. Plastic packaging, lasting for decades or even centuries, poses challenges. In contrast, options like kraft paper packaging are compostable and biodegradable. Over time, they break down, enriching the soil.

Process

For businesses, the production process often remains out of sight and out of mind. Many companies rely on outsourced packaging solutions, leaving them unaware of how their packaging is made and its environmental impact.

Despite the challenges, you can actively contribute to sustainability. Certifiably sustainable packaging options are readily available in the market. Opting for these choices not only aligns with your green-friendly commitment but also sends a powerful message to your customers.

Recyclability

While recycling alone won’t solve the environmental crisis, it significantly reduces harm. Here’s where metal shines as a packaging material. An impressive 80% of all produced metal remains in circulation, avoiding landfills and waste. It’s a vital component of the circular economy—a testament to responsible business practices.

We hope this helps you understand the key factors you must consider to ensure your packaging choices will contribute to a greener world. 


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