4 Reasons Why Black Packaging Is Trending
If you’re researching different types of packaging for your next product on the market, then it’s important to explore lots of choices including certain colours. Black packaging is a trending option for producers of countless products. Let’s explore why this is and some of the benefits a noir-style packaging will provide.
Change Opinion
Research demonstrates that colour impacts opinions and emotions. For instance, red can trigger feelings of anger and aggression while pastel colours are seen as more soothing. In the case of black, this is associated with sophistication, mystery, luxury, and opulence.
It could help create the idea that a product is expensive or valuable. It can also trigger a sense of wonder or intrigue in a target audience.
Make An Impression
While black packaging is a trending option lately, it’s still not widely embraced by companies that are part of certain industries including the cosmetics sector. Companies in this sector will opt for brighter packaging to reflect health and wellness. For this reason, the right black packaging can help any brand stand out and make a mark.
Tell A Story
Marketing is all about telling a story and you can use black packaging to do this. For instance, a black bottle could suggest that a cosmetic product is designed for night-time use.
Create A Blank Canvas
One final benefit of black packaging is that it can be used to create a blank canvas for any product. This means that you can avoid some of the negative ideas or perceptions that people associate with other shades. It’s a safe, minimal design option for any product that you are selling.
Black Packaging Choices
Now that you understand the key benefits of black packaging, let’s explore some of the options available. This includes:
- Cardboard tubes
- Aluminium bottles
- Stand up pouches
- Combination packaging
- Gift tins
- Candle tins
All of these wholesale packaging options are available with black designs. Combining this shade with a specific type of packaging provides key advantages.
For instance, black bottles will elevate any brand and create a luxurious image for water-based products. This includes creams, cosmetics, and even drinks.
Stand Up Pouches are a versatile choice for countless dry foods and a black design helps images as well as text stand out. This can make your products more eye-catching and captivating.
Black candle tins are a stylish choice that fit beautifully into modern decor. They also remind people of the night which is another example of how black packaging can help you spin a story with your products.
Or, how about a black gift tin? Black is often widely associated with the idea of mystery. So, if you choose this option, then you can make sure people are eager to find out what’s hidden inside.
We hope that you have found this article informative and interesting. Are you wondering whether black packaging could be the right choice for your product or your brand? Here at Tinware Direct, we have a wonderful selection of wholesale black packaging to choose from.
